Home · Notes · September 14, 2026

Should You Run an AI Workshop for Your Team?

September 14, 2026 · 4 min read

A friend of mine runs in-person AI training for companies. His first public workshop was $495 a head for four hours, and fifteen business owners showed up — most of them over 45, quietly paying to catch up on AI without asking at work.

The workshop is not the product

Here's what he figured out: the workshop is a paid way to find the real project. His pricing runs $15K to $25K for a half day to two days with a company's team. And the build always reveals itself the same way — somebody elbows a coworker mid-session and says 'we could do this for our quoting process.' Three other heads nod. That's the first thing he pitches.

What a good workshop actually covers

Not forty tools. Not prompt libraries. Three things: get everyone set up properly, build one useful thing together, and answer the only question that matters — what eats hours of your week that you hate doing? Most teams walk in with ChatGPT-level experience and walk out with one clear next project.

The pricing rule worth stealing

He charges around 20% of the value created. A workshop for a 150-person company is worth multiples of one for independents. And he keeps public seats near $500 a head — cheap enough that people walk out saying 'that was a bargain' and tell everyone they know.

How to know if your team needs one

If half your staff is secretly paying for AI tools on personal cards, or your quoting process lives in one person's head, start with an assessment. It ranks the pain first — then the workshop teaches to it, instead of teaching generic tricks nobody uses Monday morning.